Justmebenltd Interview with Michael Magnesi: What Makes This Sponsorship a Strategic Move?

Interviewer

You run a UK-based company, yet you’re sponsoring an Italian fighter. Isn’t that a bit inconsistent from a positioning standpoint? 

Beniamino – Justmebenltd

I would say exactly the opposite. Justmebenltd operates in the UK but also across Europe, it’s not limited to a single market. Capital today has no rigid borders, and neither do opportunities. And I have strong Italian roots, so rather than inconsistency, I’d call it continuity. 

Interviewer

From a strategic perspective, wouldn’t it make more sense to support British athletes? 

Beniamino – Justmebenltd

We don’t think in terms of nationality, we think in terms of value. Michael Magnesi represents discipline, credibility, and performance. These are universal assets, perfectly aligned with our brand.

Interviewer

Some might argue this is more emotional than rational. Are you mixing business with personal identity? 

Beniamino – Justmebenltd

In our industry, completely separating the two is limiting. The best operations come from alignment between vision, values, and opportunity. In this case, we have all three. 

Interviewer

Let’s be honest, this looks like a visibility play in the Italian market, correct? 

Beniamino – Justmebenltd

Visibility is a consequence, not the primary driver. We focus on positioning. Being present at high-level events means being where attention, energy, and a qualified audience are concentrated. 

Interviewer

Your company is registered in the UK, yet you speak about Europe. Isn’t that a contradiction? 

Beniamino – Justmebenltd

Not at all. Justmebenltd operates in the UK and simultaneously develops operations across Europe. It’s a precise model: international structure, local execution. 

Interviewer

I’ve heard you also have Israeli roots. Has that influenced this decision? 

Beniamino – Justmebenltd

Yes, my mother was Israeli. But honestly, what does that have to do with this interview? We’re talking about sport, a world title fight, and a sponsorship, not geopolitics. 

Interviewer

Is this a long-term commitment or just a one-off exposure? 

Beniamino – Justmebenltd

It always depends on the quality of the operation and the people involved. If there is consistency in values and performance, we build for the long term. We don’t do one-off moves, we build strategic relationships. 

Interviewer

Last question, what does this fight represent for you? 

Beniamino – Justmebenltd

It represents a lot. We are here to bring a world title back to Italy, to the top of the world stage. We respect Garner and the UK context, but we are here exactly for that. Beyond everything, it’s a great event, real sport, tension, discipline. And being part of this environment is a privilege.